It’s a week now since the last big launch, of the Evening Standard website, and this weekend’s given me a minute to reflect on where we’re up at at the Independent and the Evening Standard. The last six months have been pretty hectic, but I feel like we’re really moving fast in terms of digital. Some of the things we’ve done in this last half-year include:
- A new website for the Independent, which is much clearer and sharper than the old one
- A new content management system for the Independent and the Evening Standard, which should stand us in good stead for the next few years
- A new website for the Evening Standard, which is a million times better than the old one and will allow us to grow over the next year. The feedback so far has been brilliant.
- A launch partnership with Facebook on Recently Read, our Independent social reading app which now has over 4 million readers
- A new social registration platform for the Evening Standard powered by Gigya, with social login and commenting at its core and the foundations on which to build a world class registered users experience
- A new iPad app for the Independent in Newsstand, built with technology licensed from the New York Times, to reformat our content and present it clearly and smoothly for tablet
- A new information architecture for The Independent and the Evening Standard built with Leiki UK, adding automatic and manual tagging functionality to our publishing, so that we can understand and organise our content better and users can navigate through the site easier – and ultimately we can personalise their reading experience around them.
That’s not even everything, I don’t think. In the pipeline is more social innovation and proper mobile sites as well as plenty of other exciting stuff I can’t talk about yet, with a couple of cool things coming this month. If the holy trinity of digital at the moment is local/social/mobile, then I’d say we’re doing well on social, we’ve now got a great platform in place to do local in London, and we’ve got plans to get mobile (web — the apps are already there) covered off too.
PS The image was just what came up when I did an image search for ‘taking a breath’ – I in no way mean to imply I’m some sort of digital killer whale